What Are the Best Marketing Lessons from the Bottled Water Industry?

bottles

Businesses are appreciating the trend of using customized water bottles as a tool for marketing. This is a smart marketing method that provides various marketing lessons to businesses.

Pay attention to the image

Displaying images of glaciers and mountains gives an impression to people that water reaches to them directly from mountain streams. This shows that the water is very pure, distilled and of superior quality. Though it may not be true it is a good way to increase your selling.

Turn consumers into experts

Companies that provide custom label water bottles encourage their consumers to pay close attention to the flavor of the water. These companies brag about the quality of their water as smooth and refreshing. By positioning a product as an indicator of wealth, it becomes required to people who strive to attain the upper class. Purchasing these bottles is seen as a great symbol of class and wealth.

Offer convenience

Nowadays, bottled water is readily available anywhere where drinks are sold. If you are on your trip, it is easier to pay for a water bottle than to search for a supply of public water. Due to the rise of bottled water, there has been less availability of public drinking fountains. This has made consumers keener in buying bottled water.

Portray your product as a solution to a problem

It has been seem that commonly bottled water firms position their services and product as a healthier and easily available option to tap water. They are seen to promote it as an option to the unhealthy beverages that consumers would buy when they are on a trip.

One strong advertising message is when water is shown as a replacement to an unhealthy sugary drink or soda. Nonetheless, this is a very valuable marketing lesson that can surely assist a business to get their product noticed, irrespective of the message they are selling.

Conclusion

All these marketing lessons can definitely help a business to improve their marketing strategy and generate more business and their bottom line. Learning, investing in and applying these hidden insights enhances as a marketing strategy can generate generous future returns.